A lifestyle mobile application with a unique all-in-one experience that curates and showcases entertainment, life services, and expert device care offerings.
WHY WE BUILT IT
An exclusive Samsung offering to create value for the Indian smart phone user
My Galaxy is a lifestyle mobile application launched by Samsung to give its users a unique all-in-one experience that aggregates services like entertainment with exclusive and curated content, unparalleled services along with expert Samsung Care.
Additionally, it provides personalized coupons and offers on leading brands for the most commonly used categories and services like cabs, movies, travel, recharge & bill payments.
It can replace multiple apps for above mentioned services and save device memory, which is crucial for a value-conscious consumer base. This application has more than 3 million downloads on the app store.
Key Contributions /
My role was UX Design, Interaction Design and Copywriting, in collaboration with various stakeholders in the fields of marketing, development, QA within Samsung, as well as 3rd party service partners.
Samsung R&D, India
UX Challenges for entry-level devices //
Internet access isn’t guaranteed
Simpler and inexpensive devices are the norm
Forget about digital currency
Bridge the cultural divide
Design of My Galaxy
Learnings and reflections //
My Galaxy was a high-stakes, high-visibility project, where every little detail had to be taken care of, from the copy of the error messages to empty states in a tight time frame. I gained an understanding of overall project planning and implementing the design process in an agile environment.
One important takeaway for me was the commercialization aspect of the project - an understanding of the business impact and value that various partnerships with service providers added for the Samsung consumers.
Products, images and partners shown are for representational purpose only. Samsung logo and My Galaxy logo are trademarks of Samsung.